Acquire new patients through SEO

When creating an online marketing plan, focus on search engine optimization.

By JENNIFER KIRBY, FEATURE WRITER

Surviving and thriving in Las Vegas

How Shepherd Eye Center has maintained its culture of family through nearly 50 years.

By JULIE GOUGH-NELSON, MS, KEVIN N. MILLER, MD,

Investigate nutrients for better eye health

What AREDS2 can teach us about nutrition.

By Ruth Frechman, MA, RDN, CPT

The refractive cataract work-up

Part two of a seven-part corneal/anterior segment survival guide.

By Martha C. Tello, BA, COMT

Receiving a poor performance review

How to better receive the feedback and plan your next steps.

By DIANNA E. GRAVES, COMT

Technology aids low vision patients

The latest devices and services can improve their quality of life.

By BRYAN GERRITSEN, CLVT

Coding

Advance Beneficiary Notice 101

By PAUL M. LARSON, MBA, MMSC, COMT, COE, CPC, CPMA

Compliance

The QRUR and VBPMs

By C. JOLYNN COOK, RN

My Back Page

From the bottom to the top

By Patti Barkey, COE

Opening Lines

Viewpoint from the Editor

A sense of loyalty