Article Submission Guidelines
A new publication to help
ophthalmic staff deliver high
quality patient care and support
the success of the practice
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July 2014


Investing in patient education is key to Adding new revenue streams to the practice
Michael Lutz, COO, West Mifflin Pa.
Knowing how to reach patients can accelerate ROI on laser cataract and premium IOL procedures.

Two different perspectives of the posterior segment SD-OCT and Cameras
By Tim Bennett, CRA, FOPS, Hershey, Pa.
Through these technologies that image the eye, medical professionals document anatomic structures that can be measured in micons.

Summer is peak season for Environmental dry eye triggers
Bill Kekevian, Senior Associate Editor
Is your practice warning dry eye patients about air conditioning, ceiling fans and other culprits?

Finding the Resources You Need
By Darla Shewmaker, Villa Hills, KY

Understanding practice perks
Gina Kaspar, Incline Village, Nev.
An introduction to employee benefits.

Steps to Success with a new hire
Sheree H. Christian, BBA, COE, OCS, Eugene Ore.
Where to start when bringing new blood into your practice.


Viewpoint from the Co-Editor
Jane Shuman, COT, COE, OCS, Co-Editor
Summertime: an opportunity to bone up on practice strategies

Opening Lines
By Bill Kekevian, Senior Associate Editor

Customer Service
By Elizabeth Holloway, PHR, CPSS
EHR and customer service

By Paul M. Larson, MBA, MMSc, COMT, COE, CPC, CPMA
Coding for visual field level

Book Review
By Bonnie Parker, Birmingham, AL
Vision, leadership and coffee

AWS - #2