A new publication to help
ophthalmic staff deliver high
quality patient care and support
the success of the practice
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May 2013

Features

Preparing Surgical Instruments
By:  Andrew E. Mathis, PhD, Medical Editor
Staff members play a role in ensuring safety.

Advancing Your Skills as an Ophthalmic Photographer
By:  Edward S. Bennett, O.D., MSEd, F.A.A.O.
A little extra knowledge can increase your value to the practice.

Are Your Diagnostic Instruments Up To Date?
Take steps to get the most out of your diagnostic equipment.

Practice Tips for Surviving an Audit
Experts reveal helpful steps for when the auditor investigates.

Boost Your Online Marketing Presence
Four key elements can help your practice thrive in cyberspace.

How will ACOs Affect Ophthalmology
By:  John A. Hovanesian, MD, FACS
You may find yourself working alongside ACOs soon.

Leadership: The Emotional Principles
By:  Bradley J. Houser, MBA
The three-part series concludes with a discourse on attitude.

Departments

Viewpoint
By:  Bruce Maller, Co-Editor

Opening Lines
By:  Bill Kekevian, Senior Associate Editor

Therapies: NSAIDs
By:  Bill Kekevian, Senior Associate Editor

Customer Service
By:  Elizabeth Holloway

Compliance Corner
By:  Jolynn Cook, RN, COE, CASC

Coding
By:  Paul M. Larson, MBA, MMSc, COMT, COE, CPC, CPMA