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May 2016

Features

Surviving and thriving in Las Vegas
BY JULIE GOUGH-NELSON, MS PHOTOGRAPHY BY KEVIN N. MILLER, MD, SHEPHERD EYE CENTER
How Shepherd Eye Center has maintained its culture of family through nearly 50 years.

Investigate nutrients for better eye health
BY RUTH FRECHMAN, MA, RDN, CPT
What AREDS2 can teach us about nutrition.

The refractive cataract work-up
BY MARTHA C. TELLO, BGS, COMT, OSC
Part two of a seven-part corneal/anterior segment survival guide.

Receiving a poor performance review
BY DIANNA E. GRAVES, COMT
How to better receive the feedback and plan your next steps.

Acquire new patients through SEO
BY JENNIFER KIRBY, CONTRIBUTING EDITOR
When creating an online marketing plan, focus on search engine optimization.

Technology aids low vision patients
BY BRYAN GERRITSEN, CLVT
The latest devices and services can improve their quality of life.

Departments

Viewpoint from the Editor
Bruce Maller, Co-Editor
A sense of loyalty

Opening Lines
Sondra Hoffman, COE, CPC, CMPE, LHRM, CLC

Coding
BY PAUL M. LARSON, MBA, MMSC, COMT, COE, CPC, CPMA
Advance Beneficiary Notice 101

Compliance
BY C. JOLYNN COOK, RN
The QRUR and VBPMs

My Back Page
BY PATTI BARKEY, COE
From the bottom to the top




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